Author: mike

21 Life Changing Questions You Can’t Afford to Not Ask

21 life changing questions everyone should ask!

Imagine finally taking off seven coats you’ve been wearing on top of each other for years and years.

You’ve forgotten that some people consciously choose to live without seven layers of coats on even though most people are living that way.

You remember the possibilities you imagined your life would be when you were a child.

You decide to take off the coats and start running joyfully through the spring fields you forgot about.

You move into the light where you finally begin to laugh and live feeling inspired every day instead of simply walking around reacting to life, complaining, counting down the days to the next weekend or vacation until you finally die.

Start taking off the coats that have layered your soul since you started to grow up.

Forget about the negativity of the news.

Don’t believe negative people telling you that you can’t make more money or move to a nicer city or do anything to better your life.

Ignore all the forces telling you what you can’t do.

Close your ears to people who blame their boss, the government, their friends, and their circumstances for what they don’t like about their lives.

It’s time to leave ’em all behind and say ‘See ya!’ It’s time to adopt a new Belief System (yeah, whatever we believe is simply B.S. – just opinions we made up that may or may not actually be true.)

It’s time to drop all that limited thinking that keeps you stuck on the birth-school-work(paycheck-to-paycheck)-death merry-go-round.

It’s time to learn the magic of saying YES.

I’m going to make YES your new favorite word.

Imagine what you want most in life right now.

Dream BIG. Think of what your ideal life would look like. See all the tiny details.

You have no limitations. You can have exactly what you want.

Money is no object. Your time is your own to spend as you like for as long as you wish.

Dream BIGGER now.

What fills your soul with more joy than you’ve ever felt before?

Remember the best experience of your life?

Start there and make it as amazing as you can.

How are you spending your days and nights?

Who are you with?

What are you doing?

What emotions are coming up?

What smells are in the air?

What are your favorite foods that you’re eating and tasting?

What cities and countries are you visiting? What are you wearing?

As you reach out to touch your loved ones you’re sharing this life with what sensations run through your hands?

Get as specific as possible.

The more specific you are the more you’ll get out of doing this.

I want you to see, hear, feel, taste and smell every little piece of the life you were born to live.

As you walk into your dream house how big are the doors?

How high are the walls?

How much of the square footage is covered in windows?

How have you furnished it?

How many rooms does it have?

How many rooms does your guest house have?

How many acres of property do you own?

What do you see outside of the windows?

A meadow? A stream? The ocean? The sunset?

Is this the most fantastic day of your life?

YES, it is.

Get more in depth.

See how your smile looks.

Feel the warmth in your heart and the ease and peace in your spirit.

Hear the sounds of the surroundings that feed your soul.

Feel the excitement in your bones as you realize that you are actually living in your dream come true.

How amazing do you feel right now?

You deserve this life don’t you?

YES, you do.

This is no accident.

If you are in a human body, then you deserve to use it to build the life you truly want to be living.

Hundreds of thousands of people are doing it right now.

Can’t you do it too? YES, you can. You may need some help, guidance and support, but you can and you will create the life of your dreams.

YES, it’s yours for the taking.

YES, you’re ready. YES, you will live it now. How do you feel right now?

YES, right now at this moment. Imagine feeling this light and warm every day.

You’re smiling aren’t you?

If you aren’t then you didn’t do the exercise above slow enough to absorb it and I invite you to do it again.

Feeling is what creates what we have and do.

Positive thinking without honest feeling behind it will leave you wondering why nothing’s changed.

When you learn to consciously create with your feelings you’ll start getting better results in your life.

Right now you’re probably getting results based on your unconscious feelings.

The scary part of this is that most people only feel in reaction to what happens to them.

I’m teaching you how to create with your feelings instead.

This feeling, actually a feeling even lighter and clearer, is the place where my clients learn to live from.

If you’d like to learn more about living from an authentic state I invite you to visit and read about my Champion Coaching program.

This program can support you in experiencing even deeper versions of this ecstatic state.

Please re-read this exercise and get precise about what you want.

Simply getting conscious about your desires and feeling as if you’re already living this way will magnetize it to you.

You’re creating everyday so you may as well do it consciously to get what you really want.

You deserve it, so go for it!

11 Questions To Kick start Your Dream

What’s your dream?

Want to give your vision a jumpstart?

Write down your goals and use these questions to speed up delivery of your dream.

1. What’s your highest priority this lifetime?

What’s most important for you to experience, explore or embrace this time around?

Until you answer this question, your life goals will be off purpose.

Unaligned with your inner passion, your intentions will lack the power to attract the people and situations necessary to become a reality.

Get clued into your true joy.

What activities turned you on as a child?

What are your hobbies now?

When your goals are aligned with your soul purpose, synchronicity kicks in to guide you to your target.

When you intuit and own your unique essence and calling, assistance will flow to you from every earthly and heavenly source.

2. Is this your dream, or someone else’s?

Are your goals your own choice, or what others think you should strive for?

Do you want to look back in your old age and wish you had followed your passion?

Will you regret having “played it safe?”

Is it selfish to go after your own dream?

What joy can you give to others if you haven’t given it to yourself first?

You have a divine right to listen to your heart.

You have a social obligation to follow your dream.

Only then can you fulfill your destiny and make the earthly contribution you were born to make.

3. Do you really, really want this dream?

Do you bound out of bed every morning to pursue your vision?

Or is it a lukewarm dream you chase because it sounds meaningful?

Only the Real McCoy will generate enough energy to manifest itself in the world.

4. Are you settling for less than?

Are you resigned to accepting less than your full share of love, health and success this lifetime?

Have you compromised and sacrificed your dream to death?

Anything short of living your true passions will never make you happy.

Do you want to arrive at the Pearly Gates with the regret of not marrying that one captivating person, starting that fun business, or seeing that exotic part of the world you always wanted to visit?

5. Is your dream actually just a means to some other dream?

Is your goal the ultimate end in itself, or merely a limited means to that end?

Isn’t it really the new car itself you want, rather than the money-the means-to buy the new car?

More to the core, isn’t it really a renewed sense of self-worth you desire, rather than the new car or house to impress the family and neighbors?

And isn’t it really happiness you want, rather than the picture-perfect mate, job or body?

Focus on the experience you want to create, not the physical form that may-or may not-bring you that experience.

6. What will you feel like when you reach your dream?

Personal passion fuels a vision.

Dive into the thrill and exhilaration of the feeling of living your dream.

Every moment you can, drink in the joy of having your goal.

The Hawaiian Kahuna say, “Where your creative attention flows, so flows your life.”

Is your daily attention feeding your dream?

As the TV public service announcement reminds us, “It’s midnight.

Do you know where your children are?”

Hey, in your life, it’s high noon! Do you know where your creative excitement is flowing?

It’s high time you manifested your aspirations.

Dynamic, satisfying creations are nurtured with love and care as a flower in a garden.

7. How will you benefit from getting your dream?

Get specific about the benefits you’ll receive from achieving your vision.

Write down these pluses so they will sink in as motivators.

What exactly would happen if you made a lot of money doing something you love?

How would you approach your life differently if you allowed people to love and support you?

What would you do with more vitality and health?

8. What steps can you take today toward your dream?

Don’t defer your dream.

Set up supports and systems around you to instantly translate your intentions into action.

Jump on every opportunity that is in line with your purpose and vision.

Keep the momentum going.

No matter how hectic life gets, pledge to take at least one action a day.

Even the smallest actions-jotting down a new idea, reading a single page, or making one phone call-can start to add up.

Are there smaller projects that lead to your larger dream that can give you pleasure in the meantime?

If the dream is to run a marathon, train for a local fun-run first.

And find a way to measure your progress.

Track those little wins-by writing in a journal or telling a friend.

9. Are you telling yourself: “I can’t have my dream?”

Most people don’t believe they can live their dream.

Either their belief system has them believing they can’t make a living doing what they love, or they feel they don’t deserve their dream.

To avoid the pain of feeling they can’t have their dream, people often keep their dream so buried they can’t remember they ever had a dream.

Everyone has a dream!

And everyone is destined to fulfill that purpose.

Why wait?

10. Are you afraid of getting your dream?

Statistically, more heart attacks occur when “good” things happen, than when “bad” things happen!

Getting your dream is life-threatening!

Of course, realizing your dream is only threatening to your old experience of yourself and your life-you know, the one that’s boring-or paining-you to death!

Change is scary.

Find a way to move the energy of fear.

The only way to avoid feeling fear is to avoid living altogether!

11. Do you really need to accomplish your dream?

Do you really need to achieve your goals to be happy?

Enter the “hootless state”-where you no longer give a hoot if the exact “picture” of your dream comes true.

Without the interference of the ego’s push, pressure and micro managing, you have a much better chance of being in the right vibration-space-to attract real happiness.

When you relax your grip on the exact way your future “has” to unfold, you give the Universe more flexibility in how it can fulfill your wishes.

And, on a higher plane, what if our true task here on Earth is simply to be who we already are in our essential nature-with or without manifesting our specific goals?

What if the essence of who we are is enough?

How to be a Responsible Coach

How to be a Responsible Coach

Assuming the Responsibilities that come with Being a Coach

Who can forget the famous line of Peter Parker (Spiderman’s grandfather)?  He said, “With great power comes great responsibility.”

Society expects Spiderman – a comic book, TV and movie superhero with extraordinary powers – to be responsible for saving his town and the world from the forces of Evil. 

And he never let us down. Despite the temptations of owning such powers, he uses his abilities only for the good of the people around him.

Being a coach has similar parallels. 

They don’t have superhuman powers such as x-ray vision or flying through the air with magic “sticky ropes”. 

But great coaches can have real power through their abilities to help others – and with it, the responsibility – to guide others towards success. 

This is REAL power that can be used to help real people in THIS world.  Done well, coaches can help others turn around their lives. 

Done wrong, and a coach could guide a client down the wrong path.

So, with this power to coach your clients towards manifesting their personal and/or business vision comes responsibilities. 

Great coaches assume them all as part of the professional responsibility.

This can include everything from making sure your client is moving in the right direction, getting them back on course when they are not, and developing and tracking their use of exercises to help them along the way.

There are a few things you can do to be a more responsible coach. 

Just as important, these same skills can be imparted to your clients to help them lead more responsible, integrity-filled lives.

How to Bring out the more Responsible “You” in Yourself and your Client

#1 – Develop self-awareness. 

Learn and know your own strengths and weaknesses to be able to view your behavior objectively. 

Recognize your shortcomings, receive feedback, and make changes when necessary. 

The more self-aware you become of all your aspects, the more you will know what kind of clients you can coach best and – just as important – those best referred to others.

Dr. Gerard Bell, business consultant and professor at the University of North Carolina in

Chapel Hill, advises us on how to expand our self-knowledge. 

He said, “Study yourself closely and practice self-assessment techniques to learn how you behave, and the effects you have on others. 

As others for their option, feedback, and suggestions to become a better coach.”

The lesson is simple: the more we grow, the more we can offer, and the more we can help others.

#2: Learn to Separate Responsibility from Worry

When we hear the word “responsibility”, we often think to ourselves, “Another task, another problem.” 

However, responsibility is not about worrying over things give to us to work out.  Consider this story:

One night at the end of the second shift, the Head of Operations walked out of the plant he managed and passed a porter. 

A porter he passed said, “Mr. Smith, I sure wish I had your pay. 

But I wouldn’t want the worry that goes with it.”

Mr. Smith answered, “I give the best I can when I am here.  But I drop the worry when I leave so I can be 100% with my family when I’m at home.”

You, too, can learn to give your best to challenging work, but then “leave it at the door” when you’re off-hours. 

Worrying accomplishes nothing except to eat away at us, and actually ends up making us less effective! 

Don’t let worry taint your clarity of judgment and ability to take decisive action.  You can learn this as you grow.

Carrying the responsibility of coaching should not intimidate you.  It is the ability to help others that coaching is all about. 

Embrace the responsibilities that come with it.

Nothing is gained by worrying about whether your clients achieve their goals or not. 

Focus on supporting and inspiring them. 

Be their partner in their growth.  Brainstorm with them when it is called for. 

But ultimately, it is your client’s responsibility to assume responsibility for accomplishing their goals. 

You merely help them see and achieve this state.

#3: Take Calculated Risks and Learn from Your Mistakes

Effective coaches have the courage to ask their clients to take risks when results and success are uncertain. 

A willing ness to risk failure is a core attribute of all successful people.

As a coach you can help your clients work with risk and possible failure.  Help them learn to analyze their situation and options. 

Work with them to list the pros and cons for each option, then assign each choice a risk factor rating from 1 to 5. 

Next, have them determine the likelihood of each occurring.

This will help them quantify and manage the risk-taking process. 

Also, lead them to a better paradigm regarding failure. 

What is failure other than great feedback that our current course of action isn’t the right path?

Use this information for course correction. 

Failure doesn’t happen until we give up. 

If you don’t give up, then failure isn’t an option. 

#4: Own and admit our mistakes

Our greatest lessons and growth come through our mistakes.

Everyone makes them; it is part of life. 

Help your client understand this, and they will be able to draw the necessary lessons and take corrective action. 

If we do the “blame game”, we don’t even take the first step (ownership) in this process.

Not only does owning our mistakes and failures help us to be more truthful and powerful in our own lives. 

Owning and assuming responsibility for them lets others see the integrity and virtue within us, and hence further gain their respect.

10 Ways To Hold Your Focus and Get Your Goals

The secret is to have one focus to success.

This helps to keep your power concentrated, and your energy does not get dissipated by going in a lot of different directions.

Build momentum in all things instead of distraction.

It is all about focus. You can make this work for you.

Hocus, Pocus, it’s all about focus. That’s the real magic of goals!

‘Once set, the final thing to do is to make our goals visible. Put our written down goals where we will see them every day. Look at them often and surely success will follow, as day follows night.’

The above success principle has been praised by just about all those who have applied it.

Those who do not apply it usually get left in the dust, goal-less. There are some who are able to bypass this principle and still enjoy great success, but they are few and far in between.

In my experience with goal setting, past and present, I find that in addition to writing them out, pictures of my goals and associated items, help me to visualize actually having them, just as if they are in a layaway catalog, all I have to do is pay the price to pick them up.

This allows me to think that it is just a matter of time until they arrive! This really helps to allay any negative vibes that may crop up during the adventure.

At the time, I was rarely successful at staying consistent and focusing steady on anything important.

I mostly just played at life.

I knew all the rules of success but was haphazard at applying them, no consistency. This does plague me from time to time.

That is until I got serious . . . 1987. That year I quit smoking, quit drinking, and quit being lazy! I dropped 60 lbs. in 3 months, and worked up to running 5 miles a day.

I experienced the power of Focus! I made that happen. I called it, Set Your Mind To Win.

That next year, 1988, I made a decision to take my wife to Hawaii.

I remember it was a vacation trip though that I really wanted for my wife and I.

It was her dream trip to Hawaii, she had never been there. So we planned two weeks in October that year. It all seems so long ago, actually it was. At the time of this writing it is 2004.

Back then, I didn’t have any of the the resources that I needed to take this trip, and I didn’t know how I was going to do it.

I was flat broke. But I did know that I wanted it for my wife and I.

This was a tremendous amount of cash for me to come up with in so short a time. For me this was nigh impossible! There were no past references in me to even think this was possible.

I didn’t even have a savings account at the time.

Being in Sales and Supervision at the time, one of the procedures to make it easy for people to buy was to break down the necessary actions, payments etc. to the ridiculously simple, so they would believe it was not only possible but absolutely doable! I brainstormed all the things we wanted to have and do on our trip, all that it would cost, and totaled it up.

I would need at least $8,000.00 in order to make it happen. I needed to break this down into timeliness.

I pushed the negative self talk aside every time it came up. (And it came up often, believe me) I came up with ideas I needed to act on and I started to break them down into 5 smaller actions, and then into 5 smaller actions until I came up with a ridiculously simple thing, that I could believe I could do and that I could do right there and then, and just waded into them one at a time.

I booked the trip in May, without having all my ducks in a row, heh, heh. I booked the time off at work and having told all my colleagues what I had planned, I couldn’t back out.

Talk about a public commitment, and a commitment to my wife is not easily broken, so I pulled out all the stops to make this trip happen.

I tightened my belt on a lot of things that I didn’t need and also worked my tail off to earn extra income so I could save some for the trip. I lived and breathed that trip every day.

I surrounded myself in my car, house, and office, with post cards, pictures, magazine articles, travel books, videos, sun tan lotion, even a fake grass skirt that I picked up in a yard sale and hung around my bathroom mirror.

I made an audio recording and listened to my own voice on tape of how I was making things happen, and I visualized (imagined) how successful I was at taking each of the actions necessary.

I set out my intention. (Positive Self Talk in my car) This was weird stuff, believe me I felt weird at the beginning.

I talked about it all the time. It served it’s purpose though and kept my focus strong, and concentrated my power! I never let myself forget for a moment that I wanted this Hawaii trip badly, and that I was on the hook for this.

I kept reminding myself in every way possible that this trip was important, I mean, almost life or death important.

Well, I made that trip happen just the way I wanted it, and my wife was ecstatic. One week on Oahu, and one week on Maui. We took 33 rolls of film in two weeks, a visual reminder of the fun and good times we had. My wife had her dream trip, and I had a real life reference that would change how I went after my goals forever.

Making this trip happen really made it clear to me that goal setting really works big time, as long as you keep your eye on the ball.

Since then, I work on my goals regularly, always keeping them in mind. I have a dream collage of pictures framed on my wall, and I have a long list of ‘wishes’ that I have yet to take action on.

I just have to pump up the volume from time to time.

I am not perfect by any stretch but I keep at it. After I met this challenge, I sure haven’t got any excuse for not having or doing something.

The best reward I got from that experience was the feeling that I could achieve basically anything providing I stoked my desire high enough, and managed my thoughts and focus.

When you have one gargantuan goal, that by going after it, you automatically achieve all of your others, this helps to keep your focus concentrated, and your energy does not get dissipated by going in a lot of different directions.

Just like Napoleon Hill writes about how powerful a ‘Magnificent Obsession’ can be.

Please do not take this as ‘bragging’ as my intention is only to demonstrate that anyone can do, have, or be whatever they want as long as you pay the price asked. Who in their right mind would brag about a small amount like $8,000.00 anyway in this day and age?

Let’s see some of the focus activities I used in doing this:

1. Write down my goal and review it frequently. Immerse myself in it.

2. Surround myself with associate items, pictures, smells, feels, and/or tastes.

3. Think as if it’s on layaway, it’s in the bank, and confidently pay the price.

4. Create future references by visualizing you have received them already.

5. Talk about them all the time, and record my own enthusiastic voice to listen to.

6. Control my focus by crowding out the negative, overwhelming it with positive.

7. Break down my actions to the ridiculously simple, be specific.

8. Committed to myself, my wife, and everyone I cared about. (built up importance)

9. Set my mind to ‘win’, there is no other option to consider.

10. Have faith that this will happen, use the peak to peek principle.

One focus to success. Build momentum in all things instead of distraction. It is all about focus. You can make this work for you too. The real question to ask yourself is this:

How can I take these 10 ‘focus’ strategies, use them as a check list of sorts, apply them to my most important goal, make them work for me, and enjoy the process?

Well, how can you? And will you? You Can Do It!

Go for it!

3 Steps to Daily Success: Using Motivational and Inspirational Quotes to Achieve Your Goals.

Changing our day-to-day behaviors may be easier than previously imagined.

By meditating on and repeating motivational and inspirational quotes, we are better prepared to change our thought patterns, behaviors and in turn, change our lives.

Here’s how it’s done.

If we believe something to be easy, we find little, if any struggle in accomplishing it.

However, if we imagine something to be difficult to accomplish, then our struggle becomes more apparent.

In fact, if we imagine that it is difficult to change a specific behavior, then we will always find experiences that will justify that belief. 

Take this for example. We wake up one morning and decide that:

“This is the day I start losing weight. When things get difficult, I will not reach for junk food, but instead I will focus on something else to keep my mind occupied. It’ll be tough at first, but I’m going to give it a try.”

If you continue with this thought pattern and belief, don’t be surprised to find yourself struggling more often than not. Why?

If we look at this example closely we find a couple of thought patterns and beliefs already in place.

We have determined to do something good for ourselves, but we do ourselves a disservice by choosing certain negative thought patterns, beliefs and words that go along with it.

We have said,

“When things get difficult….”

(This is already assuming that there will be difficult moments! Strike one!)

“It’ll be tough at first…”

(This is already assuming it will be difficult at first! Strike two!)

“…but I’m going to give it a try.”

(Remember the movie “The Karate Kid”…”There is no “try”, there is only “do”. Strike three!)

Now there are hundreds of products out there that will assist people in losing weight.

Some, if not all of them, may work for various people at various stages of their goal.

But for many people who have convinced themselves that losing weight is difficult, some products may fall short when our thought patterns are stronger than our desire to change.

Here is something that I’ve done to change a behavior I no longer desired.

I recently lost 20lbs in about 12 weeks.

I didn’t like the way I looked, felt or even thought for that matter. I needed to change and take some action towards it.

First, I realized that I had to change my way of thinking about losing weight.

My old thought patterns were no longer working for me.

My thoughts were like little tiny pictures that I projected in my mind of how heavy I was.

I no longer wanted these pictures or thought patterns a part of my life.

I had to choose a thought pattern and belief that would be easier to think about.

I chose this thought,

“Losing weight is easier than I thought.”

Perhaps not the most ideal for everyone but it worked for me.

Secondly, I chose a word I wanted to focus on for that day, week or month to help me in accomplishing my goal (Start with just a day, or just an hour for that matter. Keep it simple.)

The word I chose needed to be in relation to the change I want to make.

For example, I chose the word “FOCUS”, as I felt that that’s what I needed to think about most of time; focusing more on losing weight than gaining it.

Choose any word as long as it relates to your situation. (Attitude, Energy, Action, Believe…)

Following that, I scoured the Internet for motivational and inspirational quotes that resonated within me that related to that specific word I chose.

Quotes that I could remember, especially ones that really spoke to what I wanted to accomplish.

But here’s the most important part.

I needed quotes that were powerful enough to change my thought patterns the moment I read them.

Quotes that REALLY spoke to me when I my eyes fell upon them.

Quotes that forced me to pause and think for a moment.

Quotes that had that extra “edge” where my mind said, “Yes. This is one.”

These are all signs of a quote that held power for me. I “focused” in on the following quotes.

“All that we are is the result of what we have thought.” Buddha

“The only way to discover the limits of the possible, is to go beyond them into them impossible.” Arthur C. Clarke

“It’s not what you achieve in the end that matters, it’s who you become in the process.” Author Unknown

In fact, I found dozens of quotes that I resorted to from time to time, but these three I always came back to. They spoke of who I was, what I wanted to accomplish and who I wanted to become as I worked towards my goal.

I wrote them down.

I carried these quotes with me constantly. I read them and meditated on them whenever I had the opportunity to. At work, home or at the gym (yup, I finally got myself to exercise, primarily by focusing on Arthur C. Clarke’s quote!), I focused on these three powerful quotes to help me FOCUS on what I wanted.

Because I changed my thought patterns, over time, I can honestly say I am 20 lbs lighter and a whole lot happier.

I can honestly say I am 20 lbs lighter and a whole lot happier.

Yes, I’ll be the first to admit that accomplishing the goal involved more than just thinking but it all began with my thoughts.

The thoughts then permeated into my actions. (Now I need to FOCUS on maintaining that weight, so for me a whole new thought pattern begins.)

Here are the three steps again:

1. Decided to change your way of thinking about a behavior, making it easier for you to think about it. Phrase it in a simple way.

2. Choose a word to focus on to change that behavior for a period of time.

3. Find a minimum of three motivational or inspirational quotes related to that specific word that are powerful enough to change your current thought patterns the moment you read them. Meditate on them and repeat them, silently or out loud, every chance you get.

Be patient. Stick with it.

Give it some time.

Why do you think companies offer a 30-day money back guarantee?

They know that if you do something for 30 days it becomes a habit and you no longer need to return it! (Learned something, huh?) Give it time.

The first step to what you want to accomplish is changing your mind and the thought patterns and beliefs associated with your behavior.

Thoughts are the precursor to action, meaning that thoughts occur before any action takes place.

That’s what needs to be changed first.

Your thoughts.

It worked for me and I hope this inspires and motivates you to achieve your goal.

Think positive.

Customer Lifetime Value

Why calculate customer life time value?

 Why has customer lifetime value – along with many other marketing metrics – becoming more important for marketers to use and understand? One of the key drivers is the shift from “art” to “science” in the marketing profession.

For many years, marketing was essentially a creative processor a people relationship skill – with the majority of marketers working either to deliver promotional campaigns or undertaking personal selling activities.

However, along with the Internet era, has been an increasing requirement for marketers to be more analytical and financially savvy in the development of marketing strategies and tactics.

Marketing metrics, which enables marketers to analyze and determine the success of their marketing programs, are increasingly expected in the business community.

Shift from art to science in the marketing profession

Therefore, there has been a significant shift from marketing essentially being an “art” form to now becoming far more scientific and analytical. There are several reasons for this increase in the importance of evaluating marketing performance, these include:

  • Significantly more customer and marketing data is now captured through new technologies,
  • Marketers have software programs that make marketing data analysis much easier than in the past,
  • Marketing environments are changing faster than in previous eras, with emerging new competitors being more of a threat than in the past,
  • Many marketers realize that demonstrating financial expertise is a key requirement to being accepted at the executive and CEO level,
  • The easy availability of website analytics (such as, Google analytics) is exposing more marketers to marketing metrics, and
  • Many companies now view marketing as an investment (ROI) to be justified.

Customer Lifetime Value Benefits

Regardless of its potential challenges, customer life time value (CLV) is a powerful tool and a very important marketing metric –sometimes referred to as “the golden metric”. In particular it helps the marketer to:

  • Measure and demonstrate the bottom-line financial impact of marketing activities,
  • Clearly align marketing programs with financial objectives and targets,
  • Focus on marketing from an marketing ROI perspective by determining the optimal balance between acquisition, share-of-customer, and enhanced loyalty objectives,
  • Scenario test a range of possible strategic marketing directions,
  • Determine the impact of internal marketing programs, as well as competitive and environmental factors on long-term customer profitability,
  • The stress testing of various marketing goals and environmental impacts,
  • Balance the competing needs of short-term profitability and longer term goals,
  • Understand the bottom-line profit contribution of different customer segments,
  • Demonstrate a long-term financial return for a range of marketing investments and
  • As demonstrated in the diagram, the effective management of the customer relationship will result in enhanced profitability over time.

1st Step to Manifesting Life

Learn to manifest life to the fullest.  You deserve to know how!

Do you know at least one person that seems to make the most of out every situation?

Someone who has great success at the act of manifestation (the act or product of bringing about change through the direction of consciousness)?

You may even have felt a little jealous of the person because it appears they have everything, seemingly getting these things with minimal effort as though they were born ‘lucky’.

Well, it is probably time you understand that the power of manifestation lies within each of us and it is up to you to learn more about it.

Attracting abundance is knowledge.

Just like any other skill people have, manifesting is no different.

Skills like playing a musical instrument or making gourmet meals require time and commitment to learn and practice.

So does the skill of manifesting.

How good you get, depends on how well you learn the skill and how well you apply it.

Even though some of us are better at certain skills, that doesn’t mean the rest of us, with practice, can’t improve or even surpass the talent expressed by another.

Some seem to have learned it so well that they often times don’t even realize how they do it.

Manifesting abundance now comes to them so readily it appears ‘natural’ just as a well-trained pianist seems to play the piano without thought or effort.

They learn to believe whole-heartedly that they simply deserve something; it is now part of their reality. Those are the ones that seem to be born ‘lucky’.  Luck is not how they got there!

So, how can you start on your journey towards manifesting great things for yourself and those you love?

Here is the first step

A basic understanding of the ‘Law of Attraction’.

Gaining a good understanding of how the “law of attraction” works is the first step in bringing abundance into your life.

You can create our own reality.

You can attract riches, opportunities and happiness, etc., in our life when you learn to focus or attract yourself on them.

In order to do this, you must learn to believe and think in a positive way towards those things you seek.

You probably also know at least one person (hopefully not you!), who dwells on the negative and truly will focus on having less. They are attracted to ‘less’ not ‘having more’.

When you focus on “I hate my current employment” then you will never notice the aspects of your employment that might be satisfying.

You must understand that just wanting something isn’t going to bring that to you if you continue to focus on the ‘not having’ of that something. You may have personally experienced that “not having” attitude and learned that it blocked your true desires.

You must learn to focus on a particular item or scenario rather than on vague goals like ‘more cash’ or ‘winning money’.  Focusing on winning the lottery, for example, is a fruitless event.

Although, through luck, some win lotteries, focusing on winning the lottery is kind of like focusing on “not having.”

Oddly enough, many who focus on winning naturally dream of what they could do to help others, even though many of those dreams could actually already be done with their current incomes on a smaller scale, but they don’t.

This is probably because they focus on what they perceive as their ‘not having’ or ‘having so little’.  With this attitude they end up believing that those dreams are only possible by winning the lottery.

They are literally afraid to act on their dreams for fear that they do not currently ‘have enough’ to offer.

For example, I know several decently paid professionals that repeatedly tell me that they too would really love to sponsor a foster child in another country and they would if they won the lottery.

They are afraid that they cannot currently afford $1 a day as that might leave them short of cash in case of an emergency like an unexpected auto repair.

Their focus is on “not enough” rather than being focused on sponsoring a needy child. When they are focused on “not enough” it won’t ever matter how much money they have, it will never be enough.

Just talking about sponsoring a child brought their fears out into the open. It would be great if they could trust that helping a needy third world child would not put them at financial risk.

So what I would tell these professionals, who would like to sponsor a child but feel they just cannot, is that they focus on visualizing a starving child being fed by their contribution and perhaps a wonderful letter from that child, complete with a photo to be proudly placed alongside other family pictures.

This would be a positive image/thought to get that picture to become a reality.

Perhaps talk it over with the rest of the family to see what they could do without to create that $1 a day.

This is the first step in learning how to manifest their lives.

This same first step will work for all aspects of life from healthy, happy relationships to personal wealth.

Is it your turn to make the most of out every situation?

Is it your turn for others to see you as ‘lucky’?

Does your lack of ability to manifest life leave your soul wounded or lacking?

Would you like to learn all the steps to manifest life?

You deserve it and it is time to take action.

I Will Live This Day As If It Was My Last

I’ve been reading Og Mandino’s “Greatest Salesman In The World”  again.

Today I started reading Scroll V and I was blown away about how relevant it is in today’s society.

For those who haven’t read this amazing book, I’ve copied the Scroll below.



The Scroll Marked V

I will live this day as if it is my last.

And what shall I do with this last precious day which remains in my keeping?

First, I will seal up its container of life so that not one drop spills itself upon the sand.

I will waste not a moment mourning yesterday’s misfortunes, yesterday’s defeats, yesterday’s aches of the heart, for why should I throw good after bad?

  • Can sand flow upward in the hourglass?
  • Will the sun rise where it sets and set where it rises?
  • Can I relive the errors of yesterday and right them?
  • Can I call back yesterday’s wounds and make them whole?
  • Can I become younger than yesterday?
  • Can I take back the evil that was spoken, the blows that were struck, the pain that was caused?

No. Yesterday is buried forever and I will think of it no more.

I will live this day as if it is my last.

And what then shall I do?

Forgetting yesterday neither will I think of tomorrow.

  • Why should I through now after maybe?
  • Can tomorrow’s sand flow through the glass before today’s?
  • Will the sun rise twice this morning?
  • Can I perform tomorrow’s deeds while standing in today’s path?
  • Can I place tomorrow’s gold in today’s purse?
  • Can tomorrow’s child be born today?
  • Can tomorrow’s death cast its shadow backward and darken today’s joy?
  • Should I concern myself over events which I may never witness?
  • Should I torment myself with problems that may never come to pass?

No! Tomorrow lies buried with yesterday, and I will think of it no more.

I will live this day as if it is my last.

This day is all I have and these hours are now my eternity.

I greet this sunrise with cries of joy as a prisoner who is reprieved from death.

I lift mine arms with thanks for this priceless gift of a new day.

So too, I will beat upon my heart with gratitude as I consider all who greeted yesterday’s sunrise who are no longer with the living today.

I am indeed a fortunate man and today’s hours are but a bonus, undeserved.

  • Why have I been allowed to live this extra day when others, far better than I, have departed?
  • Is it that they have accomplished their purpose while mine is yet to be achieved?
  • Is this another opportunity for me to become the man I know I can be?
  • Is there a purpose in nature?
  • Is this my day to excel?

I will live this day as if it is my last.

I have but one life and life is naught but a measurement of time.

When I waste one I destroy the other.

If I waste today I destroy the last page of my life.

Therefore, each hour of this day will I cherish for it can never return.

It cannot be banked today to be withdrawn on the morrow, for who can trap the wind?

Each minute of this day will I grasp with both hands and fondle with love for its value is beyond price.

What dying man can purchase another breath through he willingly give all his gold?

What price dare I place on the hours ahead? I will make them priceless.

I will live this day as if it is my last.

I will avoid with fury the killers of time.

Procrastination I will destroy with action; doubt I bury under faith; fear I will dismember with confidence.

Where there are idle mouths I will listen not; where there are idle bodies I will visit not.

Henceforth I know that to court idleness is to steal food, clothing, and warmth from those I love.

I am not a thief. I am a man of love and today is my last chance to prove my love and my greatness.

I will live this day as if it is my last.

The duties of today I shall fulfill today.

Today I shall fondle my children while they are young; tomorrow they will be gone, and so will I.

Today I shall embrace my woman with sweet kisses; tomorrow she will be gone, and so will I.

Today I shall life up a friend in need; tomorrow he will no longer cry for help, nor will I hear his cries.

Today I shall give myself in sacrifice and work; tomorrow I will have nothing to give, and there will be none to receive.

I will live this day as if it is my last.

And if this is my last, it will be my greatest monument.

  • This day I will make the best day of my life.
  • This day I will drink every minute to its full.
  • I will savor its taste and give thanks.
  • I will make every hour count and each minute I will trade only for something of value.
  • I will labor harder than ever before and push my muscles until they cry for relief, and then I will continue. I will make more calls than ever before.
  • I will sell more goods than ever before. I will earn more gold than ever before. Each minute of today will be more fruitful than hours of yesterday.

My last must be my best.

I will live this day as if it is my last.

And if it is not, I shall fall to my knees and give thanks.

When Executives and Managers Become a Coach

When Executives and Managers Become a Coach

  • Increase Self-Awareness by Tuning In To Others Thoughts And Feelings.
  • Establish a positive, predictable working environment.
  • Measure performance and give encouraging feedback!
  • Use positive reinforcement to coach difficult employees to do their best!
  • Participants learn the leading theories of motivation with practical techniques to evaluate, motivate, and elevate employee performance:
  • Make the can’t do, as opposed to, won’t do, distinction.
  • Prepare for a positive and constructive feedback session.
  • Provide candid and specific feedback.
  • Build on an employee’s strengths to improve performance.
  • Choose When And How To Take Action
  • Solve Problems Creatively.
  • Listen To Feedback, Incorporate Constructive Criticism
  • Understand And Respect The Opinions Of Others
  • Make Appropriate Requests Of Others
  • Set Limits, Saying “No” When Necessary
  • Increase Positive Encounters With Others
  • Decrease Hostility And Defensiveness
  • Reduce Stress And Negative Emotions

Manager as Coach / Leader as Coach:

Plus –They will learn how to:

  • Improve employee performance and well-being by creating an environment that promotes learning and development
  • Enable employees to build upon their strengths and improve areas of weakness
  • Address performance issues in a manner that gets employees back on track – fast
  • Build trusting and constructive relationships
  • Provide meaningful motivation – understand which motivational strategies work, which don’t and why
  • Build the competency level of a workforce in alignment with organizational goals
  • Bring others inline with company Vision and Mission Statements
  • Identify organizational policies, practices, and cultural factors that support successful coaching initiatives
  • How to tie your coaching to your organization’s strategic objectives
  • Obtain a wealth of tools and sample documents to organize, launch, support, and sustain a proven coaching framework
  • How to utilize a scorecard of measures for evaluating your coaching’s effectiveness and growth
  • How to leverage critical enablers — and avoid critical derailers — of effective coaching

For a free 30 minute consultation send me an email to: or call me on 0526345069

20 Ways Of Training The Mind On Positive Thinking

20 Ways Of Training The Mind On Positive Thinking

  1. Start the day with cheers and smiles.

Your whole day depends on how you greet the morning. Therefore, as long as you welcome it with energy and high spirits, everything will go okay.

You don’t want the rest of the day to get ruined, do you? Come on, smile! It doesn’t cost anything but is worth everything.


  1. Ask for guidance.

Only God knows what we will be having on the day ahead of us. He will surely appreciate a few minutes of praying and asking for guidance from Him.

Also, have faith on Him that He is more than willing to grant our requests as long as it is for our own good.

With God as our guide, we don’t have any reason not to say and believe in the thought that I can do this. I can make it through this day. Nothing is impossible. After all, God is with me.

  1. Plan the day ahead.

To avoid mistakes that will cause negative output on your daily activities that will later on become negative thoughts, it is better to plan your work first; after which, work your plan.

Make sure today’s goals are clearly defined and absorbed by your mind. This can be done even before you get out of bed each day, just so immediate addressing issues as they arise can be avoided.


  1. Keep your mind focused on important things.

Set goals and priorities for what you think and do. Visualize practicing your actions. Develop a strategy for dealing with problems.

Concentrate on things that need to be taken seriously, but at the same time, take time to relax and enjoy. This way, favorable results may take place.


  1. Be detached from the outcome.

They say that life is like a Ferris Wheel; sometimes, you’re on the top, and sometimes at the bottom. This means that there will be times in our lives where some things would not turn out according to what we want them to be.

Don’t be annoyed if you don’t get what you desire. However, do your best in everything you do.

Only, don’t get too attached on the probable results that may only cause disappointments and upsets.


  1. Try new things and challenges.

See learning and changes as opportunities. There’s nothing wrong in changing attitudes and routines as long as they are for the good and improvement of who you are and what you do.

Doing new things may include considering more options for a project, meeting new people from different places, asking lots of questions. Through this, the flow of thinking is directed to improvement and negative thoughts will be easily eradicated.


  1. Balance your desires.

We live in a place of opposites and duality – gain and loss, pleasure and pain, light and dark, male and female, love and hate.

This is how the cycle of life goes. We can never have all the good things in life at the same time. In love, there will always be someone who gets hurt.

In wealth, there will always be people who will not be fortunate enough. Measure and moderation is the primary key.


  1. Be realistic.

Make sure that what you want is something possible. Hoping for something to happen which would never really materialize in real life will only bring you disappointment. For instance, you wish to lose weight.

Therefore, you have to set a goal and act on appropriate measures within a period of time to achieve what you wish. Hey, No one can get slimmer overnight.


  1. Keep track of your mental and physical health.

This way, you will know how far you can keep believing.

Know yourself. There is no other person in the world who can tell who you really are. Know your passions, favorites, and principles.

Spend some quality time by yourself – reading, listening to music, day dreaming, and the likes. If you know yourself completely, you will be aware of how far can you go physically, mentally, and emotionally.


  1. Love yourself.

Before you expect for other people to love and adore you, it is always you who needs to love yourself first.

Make a positive commitment to yourself, to learning, work, family, friends, nature, and other worthwhile causes.

Praise yourself as much as you praise others once in a while. When you start feeling confident about yourself, positive thoughts will naturally flow to your mind.


  1. Laugh.

Enjoy. Have fun. Looking at the brighter side of life starts with entertainment and pleasure. Laughter is the best medicine, so they say.

Whether your illness is physical or emotional, a few laughs and giggles can help you throw away heavy baggage such as anxiety, disappointment, or nervousness.


  1. Keep a list of your goals and actions.

Familiarize yourself with things you want to accomplish and with the ways you must undertake to complete them.

By the time you are certain of what you want to do and carry out in your life, a stronger mind and will power will exist within you.


  1. Associate with positive people.

In every classroom, work place, or simply anywhere you go where there are groups of people, look for optimistic ones.

There are lots of them, I’m sure. Associate with them, hang-out, discuss matters. They can help you build self-confidence and self-esteem.


  1. Make it a habit to ask questions.

This is not equal to dumbness and ignorance; rather, it is associated with seeking more information and understanding matters clearly.

With more knowledge, there is also more power.


  1. Be open.

We have to accept the fact that we don’t know everything. And that we are continuously learning in every place we go, with every people we meet as everyday passes.

We should not close our minds to new ideas and information that comes our way. Our mind is so spacious that it is impossible to fill it up completely.

Thus, we should accept worthy things that may help us become better and brighter persons.


  1. Have trust in other people.

Although it may seem difficult and risky to give trust to just any people, when you believe in them or confident on what they are doing for you, doubts and negative judgments on them will be unnecessary.

Also, it will bring harmonious relationships between you and your colleagues.


  1. Forgive and forget.

Mistakes and failures are the root causes of negative thinking. If we somehow learn to let go of all the pain, agony, and fear we try to keep inside our hearts and minds, then there will be nothing more to block our clear thoughts from being expressed.

Forgive yourself for committing mistakes and forget these mistakes.


  1. Learn from experiences.

Learning inside the classroom is different from learning outside it. In school, one learns the lesson first before taking an exam; while in real life, one takes the test first before learning the lesson.

This test in the real life is our experiences. If we failed in that test, i.e. the experience is not so good, we study the situation and learn the lesson. From here, we can avoid committing the same mistake twice.


  1. Count your blessings.

Focus on what you have rather than what you don’t have. Absence of our desires will only bring discontentment and disappointment that will only waste our time.

Instead, be thankful and appreciative with all the blessings we receive.


  1. Kiss your worries goodbye.

At the end of everyday, before going to sleep, there is no need to keep bad experiences and unhappy moments that had happened in the day within you.

Let them go, throw them out of the window and kiss them goodbye. Dream sweetly. As a new day unfolds, new hope arises. Keep believing. Always have faith.